Le CICES forme 100 artisans du textile à la plateforme FoireConnect : une nouvelle ère pour le Made in Sénégal
The International Center for Foreign Trade of Senegal (CICES) has just reached a decisive milestone in its modernization strategy with two training days, organized on August 26 and 27, 2025, around the FoireConnect platform.
Under the leadership of Managing Director Justin Correa, this initiative is part of a clear vision: to make digital technology a major lever for the competitiveness of Senegalese businesses.
During these two days, 100 textile artisans were trained in the use of FoireConnect and WhatsApp Business, two complementary tools that now allow them to put their products online and communicate directly with customers around the world. No fewer than 102 virtual stores were created and are already operational.
This program marks a major step in the digital transformation of CICES and paves the way for new training programs aimed at other production sectors. The goal? To create a virtual fair available 24/7, a showcase for Made in Senegal products on the international stage.
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