Inauguration du Campus Baobab : L'ISM déploie sa stratégie de décentralisation universitaire
The Higher Institute of Management (ISM) inaugurated the Baobab Campus in Dakar this Wednesday, May 20th, offering 3,000 places for 10,000 users per day. The objective: to consolidate its schools and decentralize its training offerings in Senegal and West Africa. Private institutions, which now account for 31% of Senegalese students, are banking on proximity and employability to attract a generation seeking concrete career opportunities.
Behind the figures lies a decentralization strategy. ISM seeks to address the saturation of its old campuses and the growing demand from Senegalese and African students.
“We wanted to significantly improve our infrastructure,” explains Abdou Diouf, the group’s CEO. The project, launched in 2017 with Galileo Global Education, is presented as an academic and professional hub.
The current context favors private institutions. According to the Minister of Higher Education, Professor Daouda Ngom, 31% of Senegalese students now pursue their studies outside the public system. He believes the sector has become "a pillar of the national education system."
Decentralization and employability at the heart of the project
Employability has now become a central criterion. The Minister of Higher Education, Professor Daouda Ngom, emphasized the "need to adapt academic programs to the needs of the job market." The ISM (Institut Supérieur de Métiers) affirms its commitment to this goal by strengthening its professional training programs.
The other focus is regional. Nearly 45% of ISM students come from other French-speaking African countries. To overcome the barrier of the high cost of living in Dakar, the group is developing its network in other regions and internationally. A campus opened in Abidjan in April 2025.
“Many African students are giving up on studying in Dakar because of the cost of living,” Abdou Diouf points out. The Baobab Campus should therefore serve as a base for continental expansion.
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