The US president is regularly accused of using his position to promote the interests of the Trump clan.

Promotional photos at the White House, appearances with her grandfather Donald Trump, and wearing his logo-emblazoned sweater... Kai Trump, the US president's granddaughter, knows how to capitalize on her family ties. On Friday, she appeared alongside her grandfather wearing a white sweater bearing the KT logo, just after launching her brand.

Don Jr.'s daughter waited by her grandfather's side as he answered reporters' questions on the lawn of the presidential residence, before boarding a helicopter with him. "This is Kai, for those who don't know," the 79-year-old billionaire said, introducing his granddaughter to a forest of cameras and lenses. The two left Washington for a few hours to attend the Ryder Cup together, a prestigious golf competition that Donald Trump loves and that his 18-year-old granddaughter plays.

Colonnade and White House in the background

The eldest of the American president's grandchildren, who plans to play golf for the University of Miami, announced the launch of her brand on social media on Thursday. She currently offers two sweater styles, each available in white, black, and navy blue, bearing the KT logo and a signature on the sleeve, for $130 each.

The ad, which appeared on X on Thursday, is accompanied by photos of Kai Trump wearing the garment in question, taken at night, with the White House lit up in the background or in the colonnade leading to the Oval Office. "I wanted to create a piece that wasn't just a merch, but a staple that you could wear anywhere," she wrote.

Promoting the interests of the Trump clan

The general public discovered her last year when she gave a short speech during the Republican nomination convention, saying, for example, of Donald Trump: "To me, he's just a normal grandfather. He gives us candy and soda when our parents' backs are turned."

Kai Trump's parents are separated, and his mother is currently dating golf legend Tiger Woods. The US president, known for selling all sorts of derivative products himself, is regularly accused of using his position to promote the interests of the Trump clan, particularly in real estate and cryptocurrencies.