Nestlé Sénégal célèbre ses 65 ans en plaçant l’impact social au cœur de sa stratégie
Present in Senegal for 65 years, Nestlé now wants to be seen as more than just its flagship products. To mark its 65th anniversary, the food group launched its institutional campaign "Nestlé for Good" this Saturday, May 23rd, at the African Renaissance Monument. This initiative aims to further highlight its social, environmental, and economic commitments, against the backdrop of the industrial ambitions expressed by the Senegalese government.
Placed under the slogan "You matter to us" – Beugg Yëgg mo koy faye, this campaign marks a double highlight for the company: celebrating more than six decades of presence in Senegal while reaffirming its contribution to local communities.
"This is not a slogan. It is a requirement that we impose on ourselves every day, in every choice," said Issa Sanogo, General Manager of Nestlé Senegal, in front of institutional partners, collaborators, consumer associations and media.
Show the company beyond its brands
Known to Senegalese households through MAGGI, NIDO, GLORIA, NESCAFÉ, CERELAC and other everyday products, Nestlé Senegal seeks, with "Nestlé for Good", to make social initiatives more visible, initiatives that are often little known to the general public.
Among them is a literacy program for 100 women producers in northern Senegal, conducted with the Ministry of National Education in Wolof and Pulaar. The objective is to strengthen their autonomy and economic capacities.
Another key focus is youth employability. Through the Nestlé Needs YOUth program, the group states its intention to contribute to skills development and professional integration, in a context where youth unemployment remains a major challenge in Senegal.
From an environmental perspective, the company particularly values the treatment and reuse of wastewater, the reduction of virgin plastic, the use of renewable energies, and its "zero waste to landfill" approach.
Until now, these initiatives have remained largely invisible to the general public. With "Nestlé for Good," the company seeks to bridge this gap between brand awareness and the perception of its local impact.
A celebration against a backdrop of industrial ambitions
The launch also served as a platform for the government. The Minister of Trade and Industry, Dr. Serigne Gaye Diop, presented Nestlé as a "symbol of efficiency," praising its role in staff training, its social responsibility, and its contribution to the national economy.
In a context where the industrial deficit remains, in his view, an obstacle to development, he reaffirmed the government's ambition to create 45 new industrial zones, 30 of which will be dedicated to the agri-food sector. He also assured Nestlé of the government's support in terms of investment, taxation, and VAT.
The ceremony took on a more personal tone when the minister recalled having worked at Nestlé for 25 years, an experience he said was crucial in his professional development.
After six decades of presence in Senegal, Nestlé thus seems to want to open a new chapter: that of a company which seeks to be recognized not only for its everyday brands, but also for its impact on employment, skills and communities.
It remains to be seen whether this campaign will be enough to permanently change the perception of a group still largely identified with its consumer products.
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