For millions of football fans in Africa, European football is an integral part of daily life, a source of passion and pride. The sport unites people in the streets of Accra, in the lively bars of Lagos, and in the fan zones of Nairobi.

Victor Osimhen, Bryan Mbeumo, Amad Diallo, Serhou Guirassy, and other players are recognized by African fans as iconic figures of world-class football. However, for a long time, it was difficult for them to fully immerse themselves in the atmosphere of a major European sport. The Juventus x MelBet Experience project aims to change this and allow football enthusiasts to experience their favorite game up close.

Starting next year, four exclusive tickets will be available for African fans to participate in the Juventus Legends Experience in Turin. They will be able to spend a day in the shoes of Juventus footballers and play with club legends at the Allianz Stadium. The project partner is the international betting company MelBet, OFFICIAL REGIONAL PARTNER OF JUVENTUS IN THE MIDDLE EAST AND AFRICA.

The pilot event, for which recruitment is already complete, will take place on May 19, 2026. Leonardo Bonucci and Andrea Barzagli, Juventus legends who formed one of the most formidable defenses of their era, will be the guests of honor. Participants will have the opportunity to interact with their idols and train alongside them before the tournament matches begin.

The Juventus x MelBet Experience project offers a unique immersive experience. Participants will stay at the club's hotel, the J Hotel, travel to the stadium on the first team bus, and walk through the tunnels of the Allianz Stadium, used by Juventus players to enter the pitch.

Match preparation will take place in the locker rooms that witnessed Juventus' greatest successes in the 2010s. Each participant will also receive a set of personalized jerseys bearing their name, which they can keep as a souvenir. After the tournament matches, there will be a medal ceremony, presentation of prestigious prizes, and individual awards. The evening will conclude with dinner in the premium area of the Legends Club South.

The Juventus x MelBet Experience goes far beyond a simple football event. This unique format blurs the lines between television and the pitch, immersing fans in the heart of premium football. And this is just the beginning! Africa becomes one of the first continents where supporters will have privileged access to the world of the big game.

Follow the announcements on MelBet 's official pages to stay up-to-date on all the information that will allow you to participate in the Juventus x MelBet Experience event next year!